Why do certain motivational speakers get hired again and again? Among all the obvious answers, here’s one you might not have thought of — the personalized introductory note. Such a note is the opening building block toward a long-term strong relationship.
Nobody does it better in my book than a gentleman singer named Paul Salos.
The name might ring a bell. He’s the Frank Sinatra singer who made a name for himself on America’s Got Talent. I heard of him when I was looking to hire a speaker for my children’s charity, Summer Santa, which serves thousands of kids in a variety of services with an all-volunteer staff.
We wanted to hold a charity concert. We raise money to sends hundreds of kids to summer camps. We figured that Salos would capture the spirit of Ole Blue Eyes.
I watched his video on YouTube and was moved by his passion for Sinatra. But it was his return note to our board after we first contacted him that clinched the deal for us.
It was very nice talking with you this morning. I have attached a few flyers and 2 music demos for your information. As you can see, I’m an International Artist.
I would be delighted to work with you to help make your project a huge success.
Thank you for your consideration and I look forward to hearing from you.
The letter was so gentlemanly, so old-school. Who writes like that anymore? When I’m on the road and get an email on my cell phone from someone inviting me to speak, I write back quickly something like:
Wow. That sounds great. I’m out now but will contact you later. Thank you for finding me.
But as soon as we saw the little courtesies Salos extended in his brief note, we knew we had found the singer we wanted. We hired him based on his video, which is not so unusual, but also because of the feeling he left us with in his little note.
They say it’s the little things that matter. In this case, it was.
Final note: Salos gave a fantastic performance.