As a motivational speaker with the mantra "Stand Up and Stick Out In a Crowded Market: Because nobody notices normal" I speak endlessly about the need to be different in today's economy. And it should be the kind of different that gets us REMEMBERED – because just being different to be different doesn't always mean they will remember you. Just because you wore red shoes doesn't mean you cast a lasting impression. And what we want is to be remembered by our clients. Right?
While I speak to lots of groups, today's message is aimed directly at speakers. I believe that being different is one of the key ingredients to being heard above the noise and being booked repeatedly. Notice I didn't say "being good" is the key ingredient. Because I assume you are already full aware that if you aren't incredible on stage, you aren't even in the game. Period.
I've seen a trend recently in my bookings. Clients are using YOUR content, but they are paying ME to deliver it. Three recent clients are using your book as the basis of their program content – but they aren't paying you to come deliver it. Now don't get your panties in a wad. I'm not stealing your material. I'm not even taking it and tweaking it. I'm telling you this to illustrate the point that content doesn't sell you. (Unless you are the original one and only nobody can touch your knowledge content author – like Sally Hogshead who is the author of her Fascinating Concept. And I still believe that if you aren't good on stage, eventually they will just use the content and not you.)
Why bring you in if they can just buy your book?
Let me say this: There is nothing wrong with being a creator of content and selling that content. GOOD FOR YOU! ROCK ON! But if you want to be the one paid to deliver that content in person, then you need to think about how to deliver it like nobody else. That's a winning combination. And that's how you get booked repeatedly as a speaker. At least that's my secret.
That, and the fact that I'm cheap.