Which Ad Would Motivate You?

Womens-leadership-speaker-Colette-CarlsonWe’ve all seen those brutally honest anti-tobacco ads featuring people ravaged by cancer from smoking. They’re hard to forget.  You’d assume that means they’re effective, right? Well, not so fast.  Research suggests that anti-smoking messages are more effective when focused on the benefits of quitting (i.e reduce the risk of cancer, lower blood pressure), rather than the damage caused by smoking. In psychological parlance, “gain-framed messages” appear to be more effective than “loss-framed messages,” at least when it comes to public health warnings.

As someone who lost 50 lbs. I know this certainly worked for me. All the years of negative self-talk and obsession with my chins and cellulite only made me want to reach for another slice of pizza. Yet, only when I took the time to focus on the benefits of losing weight and wrote down all the ways my life would improve as a result did I seem to get traction. Re-reading those benefits daily helped keep me on path and focused.

Be your own motivational speaker! Inspire yourself to go after what you really want by spending mind time on the positive benefits gained as you move closer to your goals and dreams.


Step into the Truth Booth, improve your life, and laugh along the way with funny motivational speaker Colette Carlson. How did she go from emotional coward and the Pizza Delivery’s favorite customer to #1 sales producer for sales legend Tom Hopkins and Brian Tracy, featured in Success Magazine, a 50 lb. weight loss, and inspiring audiences at Microsoft, Accenture, Pepsi, Boeing, and organizations worldwide? Visit her at http://www.ColetteCarlson.com or call 760-230-1212.

Colette founded Speak Your Truth, Inc. to share her success systems and inspire others to Think It! Speak It! Live It! Her tools and takeaways create authentic, long-lasting change in every aspect of your life. With a MA in human behavior, a successful business and 2 teenage daughters, Colette provides a unique combination of education, research, real-life experience, and heartfelt humor to motivate you with her high content programs. Improve your Communication Skills, Work-Life Balance, Sales, Leadership, Assertiveness, Negotiation…all wrapped in the genuine power of Speaking Your Truth.

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  1. You just helped me format my next class I'm teaching on Finding Your Healthy Weight. Thanks, Colette, for shining the spotlight on the benefits, not the risks.

  2. Fascinating. I'm going to have to think about this. I know that when I got myself back on track, lost a bunch of weight, got a career (not just a job) and creating a happy life – I actually did both. I put a very powerful picture in my head of what my life would look like if I DIDN'T make these changes AND a picture of what it WOULD look like. Both images were extremely motivating for me.  GREAT question to consider, Colette!

  3. I almost think that both would work.  The pleasure seeking aspect of looking hot in a pair of jeans is just as motivating as a health scare that makes me re-evaluate what I put in my body.  My dad never cared about quitting smoking until we watched my aunt die from it. He quit that day.  He never cared about losing weight, until he thought he was having a heart attack. He changed his diet and started exercising that day.  Maybe people are wired differently on the inside as to what motivates them more – pain avoidance or pleasure seeking. Hhhhhmmmm. Interesting discussion.

  4. I actually still haven't figured it out.  I have a picture of both side by side. My before on the left and the ideal 'after' on the right.  I'm stuck in the middle!!!

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