What do you say to a Motivational Speaker?

Once in a while it’s a good idea to stop and ask yourself what’s the purpose of your business.  In other words, when your client has experienced your goods or services, what would you like them to say?  I think the answer  to that will help you focus on your efforts to make sure you get the outcome you really want.  Let me explain.  I’ve been a motivational speaker for 18 years.  At the beginning of my career, my goal was to have people laugh and cry and be inspired to take action, and when they leave my speech to say to me: “That was the best motivational speech I’ve ever heard!” or “You’re the best female motivational speaker ever!”  But, that has all changed now.  I realized that when I speak, it’s not about me.  It’s not even about being the best speaker out there. It’s about the individuals that make up my audiences.  It’s their experience.  I still want my audiences to feel (one audience member actually wrote on an evaluation “I laughed, I cried, it was better than Cats!”). But, what I want people to say to me has changed.  I want people to walk away saying they were inspired to do something different in their lives.  I want them to think different about who they are and what they are capable of doing and have them act on that new way of thinking.  After all, isn’t that the essence of what a motivational speaker is? To inspire people into action for the better?  So think about your business and what you want your customer’s to say when they have experienced what you offer.  It will help you with the direction you take in your business.  And the next time you happen to go see a motivational speaker and you don’t know what to say to them after their speech, give them the best compliment by telling them that you were moved and you plan on taking action for a better you!


Marilyn Sherman, CSP is a Front-Row Leadership Expert helping people get out of the balcony and get a front-row seat in life. For over 20 years she has inspired audiences with topics on Visioning, Goal Achievement and having a No More Excuses attitude! Check out her fun, dynamic style at http://www.MarilynSherman.com

Marilyn Sherman, Owner UpFront Presentations - Helping people get a Front-Row seat in their life!
9030 W. Sahara Ave #444
Las Vegas, NV 89117

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  1. AWESOME post Marilyn. And so true. Not just for motivational speakers, I agree. When we start thinking about what’s in it for them, we become better sales people, customer service reps, leaders, whatever we do that requires someone else to take action. For years I was all about the “show”. While I’m still focused on giving a good show, now I’m more focused on telling them what they need to hear. It’s not about what I can do for them, but how I make them feel about themselves. Great thoughts for 2012, when customers require authenticity and connection before the sale. And knowing you personally, Marilyn, I know that your motives are genuine – and that’s the most important thing of all. We can’t care about our customers, unless we really care about our customers.

  2. Although I call myself a motivational speaker, I really see myself as a teacher. Someone who is transferring learning with the goal of the student taking action. When I teach my sincere selling program, it is all based on the give, not the get. And when people “get it” their businesses change dramatically for the better. Better yet, they feel better. Excellent post, Marilyn. Kelly, right on.

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