When I first started my business as a full-time motivational speaker, I wanted to learn as much as I possibly could about how people come up with creative, brilliant, innovative ideas that can transform their lives, both personally and professionally. And it was Tony Robbins who first turned me on to the idea that if we want to get a better quality answer, then we need to ask a better quality question.
And this makes sense, right? But it wasn't until I read how Howard Shultz, CEO of Starbucks ultimately changed the question he was asking about how his company could be successful that I really got it. Shultz started out by asking, "How can I recreate the Italian espresso bar in the United States?" And of course, that led him to a lot of answers – none of which, by the way, that were particularly revolutionary. But he eventually turned his question around and asked, "How can I create a comfortable, relaxing environment to enjoy great coffee?"
Ahhhhh. Clearly that is a better quality question because it led him down a totally different path, right?
So what if we all took this challenge to look at our businesses this way? What if ,instead of saying, "How can I get more work as a motivational speaker?" I instead asked, "How can I become SO brilliant at what I do – and give audiences SO much value and make them feel SO amazing – that people want to refer me to everyone they know and pay me twice what my fee is?"
Oooooh. Now THAT question could take me places!
But I have to go now. For some reason I'm craving a cup of coffee.