Want a Better Answer? Ask a Better Question

motivational_speaker_linda_larsen_coffee.jpgWhen I first started my business as a full-time motivational speaker, I wanted to learn as much as I possibly could about how people come up with creative, brilliant, innovative ideas that can transform their lives, both personally and professionally. And it was Tony Robbins who first turned me on to the idea that if we want to get a better quality answer, then we need to ask a better quality question.

And this makes sense, right? But it wasn't until I read how Howard Shultz, CEO of Starbucks ultimately changed the question he was asking about how his company could be successful that I really got it. Shultz started out by asking, "How can I recreate the Italian espresso bar in the United States?" And of course, that led him to a lot of answers – none of which, by the way, that were particularly revolutionary. But he eventually turned his question around and asked, "How can I create a comfortable, relaxing environment to enjoy great coffee?"

Ahhhhh. Clearly that is a better quality question because it led him down a totally different path, right? 

So what if we all took this challenge to look at our businesses this way?  What if ,instead of saying, "How can I get more work as a motivational speaker?" I instead asked, "How can I become SO brilliant at what I do – and give audiences SO much value and make them feel SO amazing –  that people want to refer me to everyone they know and pay me twice what my fee is?"

Oooooh. Now THAT question could take me places! 

But I have to go now. For some reason I'm craving a cup of coffee.



Motivational Speaker Linda Larsen, CSP has been described by meeting planners and audiences as "hysterically funny," and "riveting." Known for her ability to connect on an authentic and emotional level with audiences, her spontaneous sense of humor, and her engaging and powerful stories, Linda is passionate about sharing ideas to help people live their finest, best, and most productive lives. Her riveting and true story of being kidnapped and held hostage at gunpoint by an escaped convict, and the strategies she used to escape, will give people the tools THEY need to rise above any of life's toughest challenges, to communicate more effectively with THEIR difficult person, and to find creative solutions to THEIR problems. To book motivational speaker, Linda Larsen: 941-927-4700

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  1. Perfect timing and reinforcing message, Linda! As I prepare for a presentation to a Chamber of Commerce group I'm asking those same questions at the top of each of the three points I'm going to deliver in my presentation.  #NSA14 :) also had tremendous value for me along these lines of improving my craft. My main take-aways were: 1.Laser focus on the speech and practice regularly, 2. how can I close the gap between me and the audience and 3. inspire the audience to go out and change someone else's life. Let me get a cup of coffee and keep working on this!

    • FABULOUS, Polly!! I'd LOVE to hear your speech before you go! I have a feeling you are going to rock the house – AND have people walk away feeling like they got 50 times there money's worth! And I also LOVE the idea of inspring your audience to go out and change someone else's life with the information you give them. BRILLIANT!

      • YES to the practice audience session!  Friday morning perhaps? I'll supply the coffee. Oh, I suppose I could just walk down the Magic Hallway to make these plans with you face to face:) But blogging it out is so NOW!

  2. Brilliant! Simply brilliant! Thank you for helping me to reframe my perspective. Now I have to go make a pot of coffee.

  3. Love the reframe. In sales, questions are the answer, but sure seems questions are the beggining of all great change. Great blog to inspire us to keep changing up the question to get to the best possible answer.

  4. I LOVE that question!  That's why you are rockin' it girlfriend!  Keep up the awesome work!

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