Okay, I need to take a moment today to vent a little. Yes, even motivational speakers can't be positive all the time. It's just that I'm a tiny bit overwhelmed at the amount of stuff people send me. By "people" I mean speakers and by "stuff" I mean, well, stuff. It's not that I mind getting stuff – don't get me wrong. And it's actually kind of flattering that people think I'm somebody. And if I have agreed to write a testimonial for you, or read your book, it's because I want to. You're not the ones I'm talking to. I'm talking to all the people out there ( not just keynote speakers ) who think their path to success comes with meeting the right people. I am fully convinced that there are no "people".
Yes, you heard me right. THERE ARE NO PEOPLE.
There are no magic people that you need to get in front of. There is no illusive Oz behind the green curtain who you need to meet. Yes, there are agents, but your time is wasted trying to get in front of them. Some may disagree with me – it certainly won't be the first time. But unless you KNOW beyond a shadow of a doubt, that you have something that agent/bureau needs that they don't already have – then you are wasting your time.
Perhaps there was a day when it was all about who you know. And I'm sure that knowing people these days helps. If you already know them. But most of us don't. And thanks to the internet, we don't need to. We have the best tool for getting ourselves out there thanks to the internet. THAT is how you get people to notice you. That is where you send your stuff. That is where you find a big break. Except that it won't be a big break.
There Are No Big Breaks In This Business – Only Lots of Tiny Little Breaks That Don't Happen By Accident
Just the other day I got a big job because someone with big money happened to be sitting in another job I did for peanuts. My first instinct was to chalk it off to good luck and the coincidence of being in the right place in the right moment. But that's simply not true. There was nothing accidental or lucky about my doing that job for peanuts. It was no coincidence that I practiced my speech over and over just to make sure it was going to be great. And it wasn't sheer fate that the person walked away remembering me and reaching out later to book me. It wasn't luck – it was the result of work – hard work – and not just in one step, but lots of teeny tiny little steps that often felt like one step forward, three steps back.
It's Not Luck That Gets You Noticed – It's Work. Success Isn't About Being In The Right Place At The Right Time – It's About Getting In Line Over and Over and Over Again.
The winner of American Idol isn't lucky or the recipient of a "big break." We just saw the moment when their career took a major turn. The video that went viral on YouTube didn't get lucky at the one millionth hit – but the 999,999 hits that led up to it.
So stop sending your stuff out to people you think should notice you. Spend that time and energy sending your stuff out to the world. Showing them that you are here. Creating fans yourself. Creating a name for yourself. Putting your talent on the line. Letting the world make you big.
Find Mentors Not Magic Beans.
Get Advice Not a Hand Up.
Do the Work Instead of Looking for People To Do Your Work.
And Have Fun. Believe In Yourself. Show The World That You Are Here, And If You Have Something They Need – They'll Notice.