The Secret to Getting What YOU Want

Motivational Speaker Zig Ziglar said, “You can have everything you want in life, if you will just help enough other people get what they want.” It’s been over twenty years since I sat in his audience drinking in that timeless message. If you’re doing the math, yes I now have both the wrinkles and wisdom to know this is truth.

Why not begin the New Year looking for ways to connect and collaborate, rather than compete with your clients, colleagues and others? If you’ve figured out a better system to find more clients, for example, tell the rest of your sales team. Developed a more efficient way to track your supervisors’ travel? Share your success within your LinkedIn admin group. Located an undergarment that makes you look pounds thinner? Fess up to your girlfriends!

Don’t worry about the receiver getting more sales, accolades or attention than you. Know that when you genuinely give to another (without any expectations) only good can follow. So stop keeping your stuff a secret and give, give, give! You’ll be glad you did.


Step into the Truth Booth, improve your life, and laugh along the way with funny motivational speaker Colette Carlson. How did she go from emotional coward and the Pizza Delivery’s favorite customer to #1 sales producer for sales legend Tom Hopkins and Brian Tracy, featured in Success Magazine, a 50 lb. weight loss, and inspiring audiences at Microsoft, Accenture, Pepsi, Boeing, and organizations worldwide? Visit her at or call 760-230-1212.

Colette founded Speak Your Truth, Inc. to share her success systems and inspire others to Think It! Speak It! Live It! Her tools and takeaways create authentic, long-lasting change in every aspect of your life. With a MA in human behavior, a successful business and 2 teenage daughters, Colette provides a unique combination of education, research, real-life experience, and heartfelt humor to motivate you with her high content programs. Improve your Communication Skills, Work-Life Balance, Sales, Leadership, Assertiveness, Negotiation…all wrapped in the genuine power of Speaking Your Truth.

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  1. This is so true Colette! As a motivational speaker myself, when I began serving instead of selling, it made a big difference. When I made my speeches less about what I could do, and more about how I made them feel – I reached a higher level of success and satisfaction. When I became a resource instead of a sales pitch, I watched my sales climb. Helping my own competitors has been one of the smartest things I have done in my business. And the key is that you don’t think about what you want to get out of it. You just help – asking or expecting nothing in return. I also try to over-deliver to my customers – thinking that serving them will only do more to cement the relationship and gain further business. So not only does serving others come back to serve us one day – it also feels really really good. How do you think this truth could apply to Facebook – for those of us using that gain business? I see a lot of people “pitching” on Facebook, and can’t help but wonder if they would better served by serving in their posts – giving away information – being a resource. Just curious on your thoughts.

  2. Kelly, you and I think alike. Even as a former national sales trainer who can smell a “closing technique” a mile away, I believe it’s all about providing value before asking someone to buy you or your stuff. Regarding Facebook, I’ve seen some fabulous motivational speakers, entrepreneurs and others deliver at a 5 to 1 ratio. Five pieces of content, inspiration or resources for every one “Let me tell you about me!” Seems to be a healthy balance if you are looking to make others aware of your offerings. In my program,”Sincere Selling” it’s all about the give, rather than the take.

  3. I’m in with you both here! I work mostly as a motivational speaker now, but started out as a communications skills trainer for an international training company, presenting over 120 full days of training each year for five years. Part of my job was to “sell” the continuing education resources in the back of the room in the form of books, CD’s, DVD’s etc. I was MISERABLE at it for the first several months! I focused on every single sale in terms of how much commission I would make. Then one day I realized that the ONLY way I had been able to achieve my goal of becoming a trainer, and of losing weight, and of improving relationships, was because I had committed to lifelong learning! And then I thought, well, THAT’S what I want for them!!! Because that’s what they told me that THEY wanted – to achieve THEIR goals. When I genuinely understood that all I was REALLY doing was offering them a tool to help them get what they wanted, everything shifted. Out of 450 trainers I achieved number one in sales for 3 of the 5 years I was with them. AND – I had to periodically remind myself of this shift in my head or it would have been easy to get seduced back into focusing on me. Thanks, Colette, for the happy reminder

  4. And as speakers and sales people – and anyone else out there trying to influence someone else – we have the challenge of not just wanting to serve others, but making sure our language reflects that, and that we are effectively communicating this. I had to really step back as a motivational speaker and look at the words I use – to see if my sincere desire to help them was reflected in my words. I think when the motivation is there, the words easily follow. But when you’re crafting a speech or a pitch, it doesn’t hurt to take a second look and think about how you use text to show your customer that you care about them. I had a client recently tell me that she chose me over two websites that were definite “No’s” as soon as she saw them. I asked her why she chose me. She said the other two were trying to sell her something – and when she got to mine, she felt a connection. So these truths that apply to our sales calls could also apply to our marketing and branding as well. Because sometimes that potential client never gets further than the text on our home page. Great stuff ladies!

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