Surprising scenery when you go the extra mile for your customer!

Go the extra mile for a client and see friends along the way! With Mike Rayburn in Las Vegas

Sometimes when you go the extra mile for your client, you see people along the path!  Recently, I had a client here in Las Vegas hire me to perform a closing keynote presentation for their sales conference.  When time permits, I like to attend as much of the conference as possible so I can get the 'vibe' of the event.  I pride myself with doing this to be able to customize my presentations. So, the day before I was scheduled to perform, I went to Caesar's Palace to meet some people and get the lay of the land.  On my way up to the 2nd floor of conference rooms, I saw a sign advertising the luncheon speaker for another convention. It was none other than Mike Rayburn, guitar virtuoso, brilliant performer and fortunately for me, my friend.  I stopped by the registration desk and asked if he had performed yet and they told me not until after lunch.  I spent the morning with my clients and then went back down to the other convention.  I missed his presentation, but by the looks of the line waiting to shake his hand and buy his CD and book, I knew Mike was a hit.  

I know what it's like to try to shake hands with an enthusiastic crowd right after a speech and at the same time manage to take money for product and I saw that Mike was struggling to do both.  I jumped in – asked if he needed help, got a quick 'Wow! What are you doing here?' look and jumped in and helped him out.  It was great to see Mike fielding questions from his raving fans, (and taking business cards which will lead to future business for sure) knowing that he didn't have to worry about his sales.  

After a bit, the meeting planner invited us both to lunch and we shared a nice laugh and great conversation, and I met a wonderful meeting planner to boot!  Win, win, win.  The best part was the following day when I did my keynote, my meeting planner told me how great it was that I took the time the day before to meet the group, find out their needs, and incorporate that information into my presentation. They told me the speakers they have hired in the past NEVER do that.  I was very proud and thanked them for noticing.

It's a great lesson about going the extra mile for your customer and ending up in the right place at the right time – and in this case, seeing a friend in action.  What is that old saying? There's never traffic on the extra mile?  Sometimes, I am tempted to take the easy way out and show up right before an event and speak.  But, I know that it ALWAYS pays off to do more than expected and deliver more than is promised. 

From your grateful to go the extra mile motivational speaker, Marilyn Sherman


Marilyn Sherman, CSP is a Front-Row Leadership Expert helping people get out of the balcony and get a front-row seat in life. For over 20 years she has inspired audiences with topics on Visioning, Goal Achievement and having a No More Excuses attitude! Check out her fun, dynamic style at

Marilyn Sherman, Owner UpFront Presentations - Helping people get a Front-Row seat in their life!
9030 W. Sahara Ave #444
Las Vegas, NV 89117

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  1. Well written and engaging truth about showing up for others. AND you got to see a friend to boot! I bet you left that meeting with a high knowing that being a give-getter rocks!

  2. Yay Marilyn!  I love that saying of "There's never traffic on the extra mile"!  That is so true and I'm happy that you had that wonderful experience.  

  3. Thanks, Marilyn! I LOVE to be reminded of how mutually benefical it is to show up early – and to jump in and help!  Not because there's a benefit to you – but because it's a GREAT thing to do for others!  Excellent reminder!

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