It's not the first time someone has studied the benefits of laughter. So this is more of a reminder lesson – kind of like not wearing shoes after Labor Day, making sure your belt matches your shoes, and not breastfeeding at the salad bar. Today's lesson is simple, so I will be brief. (Which for me means 470 words instead of 500.)
Anyway…Skinny Cow did a study on laughter. I pasted it below. But here's the skinny: Women love to laugh – more than getting shoes – more than jewelry – more than chocolate. And if we love laughter more than chocolate – well, that's BIG. (Okay, miss contrary, maybe you don't like chocolate or jewelry – this is a survey – they don't mean every woman on the planet. They mean a majority.) This is good news for funny motivational speakers like me. But it's also valuable information about our customers. Information that can directly affect our bottom line (as in business, not panty).
Point 1: Women love to laugh.
Point 2: For many industries, women are the primary consumers.
Point 3: People buy for emotional reasons. And they remember longest what they've had an emotional connection to – like laughter.
So if all of these are true, then the ability to make women laugh will help us get and keep customers. So for all of you out there who market to women, spend a little (or maybe even a lot) more time this year on tickling their funny bone. It's the one thing you can tickle on your customers that won't lead to a sexual harrassment seminar from HR.
(PS And if laughter works on customers, then it should also help with co-workers, employees, and the people we wish to impact. Right?)
Here's to day filled with giggles!