Storytelling: Predicted To Be The Number One Business Skill Of The Next Five Years

As a motivational speaker and a professional storyteller, I have seen first hand the power that a well told story has over an moviereelaudience and a market. People LOVE a good story. Facts and figures are cold and clinical. Stories are emotional. People buy from people they like. To like you they have to know you. Facts and figures can't do this. Stories can. People buy into your story. The story of who you are as a person – of who you are as a brand. So it's nice to see this article, where at least one other person is singing its praises. Not only that – but claiming that storytelling is predicted to be the number one business skill of the next five years. I believe it. This guy isn't the first to say it. There are books written about it. But he says it so well that I wanted to share.

Here's the article:

http://www.linkedin.com/today/post/article/20130802112108-7374576-this-will-be-the-1-business-skill-of-the-next-5-years

About

Motivational Speaker Kelly Swanson - called one of North Carolina's funniest women by Our State Magazine. Kelly lifts the spirits of audiences from coast-to-coast using humor, storytelling, and lives of the characters from Prides Hollow - Kelly's make believe small town. This unique approach to motivational speaking allows Kelly to break through communications barriers and connect directly to the audience's imagination.
Her powerful stories and wacky wit will make you laugh, remind you that you matter, show you how to see beyond your obstacles, and teach you how to stand up and stick out in a crowded market.
To book motivational speaker Kelly Swanson:
800-303-1049
Motivational speaker Kelly Swanson's website

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Comments

  1. Sing it sister! And..mister! Long before I was a motivational speaker, I worked with trial lawyers helping them win more cases by making more compelling, persuasive arguments in the courtroom. And the number one mistake that almost every single one of made was assuming that "the facts speak for themselves." As we know, that's not true. So bravo and brava for sharing this great information!

  2. I know I sound like a broken record on this storytelling thing. Maybe this should be my message. I preach it enough! :) I don't believe there is impact without stories. Motivational speaker or not.

  3. Truth! Saw this on LinkedIn as well, and sent link to all my current sales clients (as it reinforces one of the points I teach). All of us need to keep saying it and doing it, as it's powerful. And yes, Kelly, could be your overarching message as it's 100% in alignment with everything you think, say and do! And, you do it so well.

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