As a motivational speaker and a professional storyteller, I have seen first hand the power that a well told story has over an audience and a market. People LOVE a good story. Facts and figures are cold and clinical. Stories are emotional. People buy from people they like. To like you they have to know you. Facts and figures can't do this. Stories can. People buy into your story. The story of who you are as a person – of who you are as a brand. So it's nice to see this article, where at least one other person is singing its praises. Not only that – but claiming that storytelling is predicted to be the number one business skill of the next five years. I believe it. This guy isn't the first to say it. There are books written about it. But he says it so well that I wanted to share.
Here's the article: