I love it when a brand is consistent in all the non-obvious ways. As a motivational speaker, I get to see a lot of different organizations and watch what they do to serve their customers. Sometimes they get it, sometimes they don't.
Today – they got it.
I spoke for a group at a Children's hospital in Colorado. I was immediately impressed that the building had a giant silhouette of a child with a big baloon bouquet. That would be the first thing a child would see when pulling up to the big scary building promising to heal them. The next thing really blew me away. There were several valey parkers helping patients, families, and visitors with their cars in the main entrance. Then, instead of having carts to haul stuff…they had little red wagons. What a gift! They know they are serving children and seeing the little red wagons showed me that they understand who they are there to serve. Bravo Children's hospital, bravo!
From your always impressed with details of love – especially to children motivational speaker, Marilyn Sherman