Now THIS is the kind of newsletter I like to see!

As a motivational speaker, I preach the importance of telling a story versus delivering information. I also talk about how different is as important (if not more so) as better in today’s market. And I talk about speaking to the heart to get business, as opposed to just speaking to the mind of your buyer. So imagine my delight when I received this newsletter and it illustrates all three. I get hundreds of newsletters, mostly from strangers, and tend to delete them at first glance. Something (and I suspect it was the fact that it jumped right into an emotionally charged story) caught my eye on this newsletter. I saved it even though I didn’t have time to read it. And every time I tried to delete it, I couldn’t. I kept wanting to read the story. This morning I did. And wow. I’m so glad I did. It isn’t often when a newsletter stands out – delivers value in a different way – and actually embodies the principle too. Maybe you won’t be as impressed as I was. But there’s a mighty important lesson in here for those who care about getting business and keeping it. I hope you enjoy this as much as I did.

https://wingspancoaching.infusionsoft.com/app/socialShare/19960/c39a29c0bd450589/F

About

Motivational Speaker Kelly Swanson - called one of North Carolina's funniest women by Our State Magazine. Kelly lifts the spirits of audiences from coast-to-coast using humor, storytelling, and lives of the characters from Prides Hollow - Kelly's make believe small town. This unique approach to motivational speaking allows Kelly to break through communications barriers and connect directly to the audience's imagination.
Her powerful stories and wacky wit will make you laugh, remind you that you matter, show you how to see beyond your obstacles, and teach you how to stand up and stick out in a crowded market.
To book motivational speaker Kelly Swanson:
800-303-1049
Motivational speaker Kelly Swanson's website

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Comments

  1. Storytelling is critical to reaching others. It breaks down the emotional barriers of your listeners, and gets buy-in for what you are saying. I’ve seen it numerous time with live audiences. Crossed arms drop, and audiences become enraptured. If I’m in any way representative of the population at large, I normally ‘shut down’ when I hear a motivational speaker go into what I call blah blah mode. Giving messages through story is something I stress when I critique Kelly’s speeches. Eyes glass over when a speaker just starts pushing out information. Along with stories I find humor a great way to get your point across.

  2. I’m pretty familiar with your “eyes glassed over” look Bill. I’ve been on the receiving end many times. :)
     

  3. GREAT example of the power of story telling, Kelly!!!  I like to think that most motivational speakers know this – but they DON’T! And YOU, my dear, are MASTERFUL at demonstrating this concept in your work!  I actually thought Michelle Obama’s speech last night was fabulous for this very reason. She told story after story and hooked me on every one.  Let’s hear it for the stories!

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