Keynote Speakers, Let’s Play Show and Tell

motivational speakers funny facesKeynote Speakers Need To Play Show and Tell

The motivational speaking business is crowded, and the buyers are savvy. Most meeting planners will not book keynote speakers unless they've heard that speaker, or know someone personally who has heard that speaker.  Slick websites and flashy graphics will not work. And neither will telling us how great you are. You need to SHOW us.

Don't TELL Us What You'll Do For Us – SHOW US!

Don't tell me you're funny – show yourself being funny.

Don't tell me everybody loves you – prove to me that they love you.

Don't say you're going to wow my audience – show examples of you wowing the audience.

Don't tell me that you have a valuable message – go ahead and show me the message.

Don't swear that you're going to impact my business – go ahead and impact it.

Don't go out there and tell the world that you are here – SHOW them!

This means that you will have tons of videos.

This means that your message will be plastered EVERYWHERE.

This means that you will give away your knowledge for free – to earn their trust.

This means that when you get a marketing opportunity, you jump in and help them solve a problem, instead of jumping into an infomercial about how you'll help them solve a problem.

Make sense?

And this isn't just for speakers. I believe this is for everybody with something to sell.

So take a moment to look at all the ways you tell the world you are here. And entertain the idea of switching it up a little – and adding a little Show to your Tell.

I think you'll be glad you did.

I know I am.



Motivational Speaker Kelly Swanson - called one of North Carolina's funniest women by Our State Magazine. Kelly lifts the spirits of audiences from coast-to-coast using humor, storytelling, and lives of the characters from Prides Hollow - Kelly's make believe small town. This unique approach to motivational speaking allows Kelly to break through communications barriers and connect directly to the audience's imagination.
Her powerful stories and wacky wit will make you laugh, remind you that you matter, show you how to see beyond your obstacles, and teach you how to stand up and stick out in a crowded market.
To book motivational speaker Kelly Swanson:
Motivational speaker Kelly Swanson's website

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  1. This message is timely Kelly because I'm re-doing my demo video after 8 years!  It's any wonder I have the business I have with that old material.  But, the essence of what I do hasn't changed in the 20 years I've been a motivational speaker, but like you said, meeting planners are savvy.  I need to look current and thus the new video.  So thanks for re-inforcing the message about showing what you do – it makes all the time and money invested in re-doing my demo worth it! 

  2. If I remember correctly, Marilyn, your videos do show you in action. But it's always fun and beneficial to have new ones done.  But you already have the right mindset. Show don't tell. Rock it sister!!!!!  (Being a storyteller and comedian, I have to add this piece of advice: be sure to have pieces of video that show you telling stories and being funny. I think those are always attention getting/keeping.)


  3. The best part about "show and tell" as a kindergartener was the SHOW! I didn't want to hear about someone's pet iguana,but rather see the nasty little thing. You are spot on, Kelly, and continue to show the world what a brilliant, funny, incredible motivational speaker you truly are.

  4. Wow, thank you Kelly. You just helped me with something here. Of course I'm seeing this post through the eyes of a motivational speaker, but this is applicable across the board! Thank you so much for sparking an idea for me here!

  5. Glad to help ladies! I am finding the BIGGEST seller for me right now is the VIDEOS. One bureau told me that my videos are my edge. Potential clients call and tell me they've been online watching lots of videos, and know exactly what to expect without having to ask. People in my audience tell me that they checked me out in advance and watched some videos. I get random strangers finding my videos online and connecting with me through social media. And these aren't really polished demo videos – but clips of me in action. And if I waited for one that looked great, I wouldn't have any. I post them – warts and all. And I think the more variety, the better, as different videos appeal to different people. And thanks to technology, you don't need to make a hefty investment unless you want to.  Every time I do a job, I tell the client they are welcome to record it and give it away to whomever wants it – as long as I get a copy. Lots of people take me up on it. I get video and I get more exposure. Win win.  And not just for motivational speakers –  most businesses out there have to do their selling online.  I will tell you one thing I HATE. People that force me to watch a video to get the information. I subscribed to an online health group that sends me articles. And occasionally they will start the article, and to finish it, I have to watch it on video. I delete every time. Some of us do not want to watch the video of you telling me what's in your article. But I guess some do. Then again – think about it – they aren't showing us – they are just telling. Hhhhmmmm.

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