Keynote Speakers Need To Play Show and Tell
The motivational speaking business is crowded, and the buyers are savvy. Most meeting planners will not book keynote speakers unless they've heard that speaker, or know someone personally who has heard that speaker. Slick websites and flashy graphics will not work. And neither will telling us how great you are. You need to SHOW us.
Don't TELL Us What You'll Do For Us – SHOW US!
Don't tell me you're funny – show yourself being funny.
Don't tell me everybody loves you – prove to me that they love you.
Don't say you're going to wow my audience – show examples of you wowing the audience.
Don't tell me that you have a valuable message – go ahead and show me the message.
Don't swear that you're going to impact my business – go ahead and impact it.
Don't go out there and tell the world that you are here – SHOW them!
This means that you will have tons of videos.
This means that your message will be plastered EVERYWHERE.
This means that you will give away your knowledge for free – to earn their trust.
This means that when you get a marketing opportunity, you jump in and help them solve a problem, instead of jumping into an infomercial about how you'll help them solve a problem.
And this isn't just for speakers. I believe this is for everybody with something to sell.
So take a moment to look at all the ways you tell the world you are here. And entertain the idea of switching it up a little – and adding a little Show to your Tell.
I think you'll be glad you did.
I know I am.