How Well Do You Know Your Customer’s Story?

The more I learn about storytelling as it applies to the business of being a motivational speaker, the more I learn how important our customer's story is.

http://thestorytutor.com/customers-story-matters/

About

Motivational Speaker Kelly Swanson - called one of North Carolina's funniest women by Our State Magazine. Kelly lifts the spirits of audiences from coast-to-coast using humor, storytelling, and lives of the characters from Prides Hollow - Kelly's make believe small town. This unique approach to motivational speaking allows Kelly to break through communications barriers and connect directly to the audience's imagination.
Her powerful stories and wacky wit will make you laugh, remind you that you matter, show you how to see beyond your obstacles, and teach you how to stand up and stick out in a crowded market.
To book motivational speaker Kelly Swanson:
800-303-1049
Motivational speaker Kelly Swanson's website

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Comments

  1. Wow, wow, wow. Every single motivational speaker on the planet needs to read this. Every insurance salesperson, every hair stylist, every one. Thisi is brilliant stuff, Kelly. I'm going to send it to the meeting planner who hired me for MDRT. 

  2. Kelly,  your insight and writing continues to blow me away. You deserve all the greatness that comes your way and I have no doubt that before you know it you will be one of the most in-demand motivational speakers on the planet. I hope Linda's connection at MDRT reads your story…it needs to be heard.

  3. Thanks ladies. I actually gave a speech last night to 40 sales executives in the advertising industry. My program/show was all centered around You. Your Story. Make An Impact. The power of story to connect, influence, and get results. I taught them what I have learned about the three stories we should tell in order to connect: The About-Me Story, The Brand/Message Story, and The Customer's Story (along with about fifteen other stories I also think we should be telling, and the secrets that I think allow us to connect)  – and why each one was important to the art of connecting to our buyer.   I was a nervous wreck thinking that I was telling them something they already know. But they loved it. One guy even called me a thought leader! I laughed so hard I pee'd. But it's nice to know that I finally have serious content that I can be proud of (even though I'm still proud of my self-motivation content) and still be able to wrap it in humor and storytelling and my town of Prides Hollow. It actually works out quite well, because it's the town and the people and the stories that taught me this content. THEY are my examples!!!!! And Colette, if you remember……you told me YEARS ago when we were sitting at Marilyn's house talking about branding and I was confused about my brand….you told me that you knew it had something to do with STORY.  I was clueless. You were right. So right. And it is probably thanks to you, and planting that seed, and the encouragement of both of you when I write about stuff like this, that was the reason this brand evolved. So thank you. And you ladies continue to blow me away. I'm just trying to keep up.  How wonderful it is to be sharing this journey with such amazing talented women with truly big hearts. Gushing over. Time to go eat something.

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