I have a contract with a fast-food restaurant chain that includes speaking and secret-shopping pre-work. I'm having a blast visiting these restaurants and learning about each locations' processes. After doing my visit, I introduce myself to the franchise owner or manager of the corporate location. What I learned yesterday was a good lesson in taking the time to know your customer. I asked the owner if they have regulars (knowing that the answer would be a yes) who come in all the time. I was going to ask about how he gets his employees to remember orders which to me is so impressive. But, instead, he pointed to a customer in the corner, wearing a very nice suit, looking like a CEO of a major bank. The owner told me this customer comes in every day. Every Day! So, I asked what his name was and what he did for a living.
Much to my surprise, he didn't know.
If I had a customer that came to see me on a regular basis, I would find a way to know his/her name, what they liked, what they did for a living, see if I could support them with more than just lunch on a daily basis. Maybe this guy wanted to be left alone. I don't know. But, I would certainly try to get to know someone so I could make them feel special and appreciated everytime they walked in my door.
What can you do to get to know your customers better?
From your always curious to know more about you, motivational speaker, Marilyn Sherman