Expert Advice Does WHAT to My Brain?

Funny-Motivational-Speaker-Colette-CarlsonAs a motivational speaker, I’m always digging for good information to bring to my audiences. I just came across this juicy bit of research regarding experts we trust.

A group of adults in an Emory University experiment on decision-making were hooked up to a functional MRI machine and were asked to make a series of financial choices. For part of the testing, they made choices on their own. Then a financial expert gave them advice on which choices to make. Guess what? That’s when the decision-making part of their brain shut down. They ceded power to the expert. According to lead researcher Dr. Gregory Berns, the study indicates that “the brain relinquishes responsibility when a trusted authority provides expertise.”

This makes sense. Why waste brain power when we can make decisions based on what we believe is solid advice? Goodness knows I’m going to listen to my accountant’s tax advice rather than spend hours reading piles of information I’ll never understand. I’m going to trust fellow-blogger Polly’s expert input on healthy eating given her years of nutrition and study. There are areas of our lives where we’ve given power over to others, be they experts in finance, medicine, law or some other field.

But, there is nothing more powerful than listening to our truth. Experts aren’t always aware of what’s best for us.  Don’t be so quick to discount your own feelings, intelligence and decision-making abilities, especially when it comes to deciding who to trust in the first place!


Step into the Truth Booth, improve your life, and laugh along the way with funny motivational speaker Colette Carlson. How did she go from emotional coward and the Pizza Delivery’s favorite customer to #1 sales producer for sales legend Tom Hopkins and Brian Tracy, featured in Success Magazine, a 50 lb. weight loss, and inspiring audiences at Microsoft, Accenture, Pepsi, Boeing, and organizations worldwide? Visit her at or call 760-230-1212.

Colette founded Speak Your Truth, Inc. to share her success systems and inspire others to Think It! Speak It! Live It! Her tools and takeaways create authentic, long-lasting change in every aspect of your life. With a MA in human behavior, a successful business and 2 teenage daughters, Colette provides a unique combination of education, research, real-life experience, and heartfelt humor to motivate you with her high content programs. Improve your Communication Skills, Work-Life Balance, Sales, Leadership, Assertiveness, Negotiation…all wrapped in the genuine power of Speaking Your Truth.

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  1. Oooooh. Well, said, Colette.  Just as you said, Motivational speakers are always looking for the "experts" out there who have done the research and synthesized all the information down for us. But there is, what I call, a Little Boss Lady inside who really does know things. And I can benefit from her wisdom if I'll just listen. So thanks for the fabulous reminder!

  2. Hmmm, this could be fun.  "Goooo eeeat the cinnamonnnn doughnuuut Colette!"  Now, did your own decision-making abilities kick in? :)

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