Don’t Just Sell What You Can Do – Sell YOU

Working in the business of motivational speaking has taught me something about what clients buy when they are looking for a motivational keynote speaker. They buy your personality – maybe even more than what you speak about – which is the same thing THOUSANDS of other speakers speak about too. The only thing different is YOU and how you deliver it. Your personality.

Yet many speakers are still out there selling and marketing what they do, not realizing that who they are is just as, if not more, important.

People buy from people they like. They hang out with people they like. To like you, they have to know you. Not what you know, but YOU.

So here’s the million dollar question:

When they go to your website, what do they find? The personality? Or a list of things you offer?

How do you sell a personality in something as impersonal as a computer?

What is your personality?

Okay, that’s more like three questions.

I don’t have the answers. But I’m pretty sure I’m asking the right questions.

And here’s the good news. You already have a personality. It came with you. It’s free. You just have to learn to emphasize it, exaggerate it, pitch it, and own it.

And somewhere along the way, I think you will find your brand.

About

Motivational Speaker Kelly Swanson - called one of North Carolina's funniest women by Our State Magazine. Kelly lifts the spirits of audiences from coast-to-coast using humor, storytelling, and lives of the characters from Prides Hollow - Kelly's make believe small town. This unique approach to motivational speaking allows Kelly to break through communications barriers and connect directly to the audience's imagination.
Her powerful stories and wacky wit will make you laugh, remind you that you matter, show you how to see beyond your obstacles, and teach you how to stand up and stick out in a crowded market.
To book motivational speaker Kelly Swanson:
800-303-1049
Motivational speaker Kelly Swanson's website

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Comments

  1. You are absolutely right on this one Kelly!  The more I let my personality out on the speaking platform the more I know I need to change my website to reflect that.  This is just the extra push I need to keep on task with the changes.  Thanks for your million dollar question(s)!

  2. You call yourself a motivational speaker, Kelly Swanson, but I think you are also a seriously talented branding expert. You repeatedly talk about (and model) the value of bringing your authentic self to the playing field, and the difference it can make. Thank you for this FABULOUS reminder! 

  3. An excellent short, fast branding lesson Ms. Kelly! Thanks for always leaving me with something to think about.

  4. Kelly, this is the gem that will make all the difference!  What makes one keynote speaker stand out from the others?  It is certainly not her program discriptions.  I thank you so much for living this already, and for remiding us all to be ourselves, just like your big hair, big earing, big smile, be-dazzled self!  : )

     

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