It’s great to have choices, but when we have too many options, we can sink into “analysis paralysis.” A friend recently mentioned her need to change her health insurance. Why? Apparently, every time she opens her mail she almost has a heart attack due to another increase! She is confused not only by which company to work with, but also by the various coverage and pricing options. Just trying to read the fine print can open your eyes to the fact you need reading glasses. Off to the optometrist…but only if it’s covered.
So rather than make a decision and move on, she spent hours and hours researching, then even more time lamenting her dilemma with friends. Of course, being well-informed is vital, but this type of indecision is simply the decision to fail. She has yet to choose a policy.
This is the very reason why, when I teach sales, I always advise limiting the options offered to two or three tops. That way, people can easily compare and make a decision. Otherwise, human nature being what it is, when confronted with too vast an array of possibilities, we avoid making a choice. I can still remember reading about the “jam study” where 24 jellies were displayed in an upscale grocery store. Seven times more people went up to that table, but 10 times as many people made a purchase when only 6 jams were displayed. It’s the very reason I can’t eat at the Cheesecake Factory – that menu goes on forever!
Ultimately, decision-making involves not just logical calculations, but emotional processing. Learn to trust your gut and get unstuck.
In other words, trust your truth. There’s power in that. People who trust and speak their truth recognize that taking action on a decision is the only way to uncover their truest talents, passions and desires. Okay, who wants to meet me for lunch?