“Your final slide shows all your social media links, but I didn’t see Instagram,” mentioned a younger audience member following my presentation on stressing less. Immediately, my stress went up! Here’s why.
My college-age daughters alerted me months ago Instagram is where they hang out, Facebook is dead, and if I want to stay relevant, I best join the club. Don’t they understand the daily pressure I already feel to post to LinkedIn, Google Plus, YouTube, Facebook (both a personal and professional page), and Twitter? Not to mention creating a monthly newsletter, “Tactfully Speaking” column for Business Management Daily, and weekly blogs. Oh, and let’s not forget to finish the book in-between nurturing clients and loved-ones while speaking on the road! Just the thought of adding one more post was enough to make me go postal!
However, like women are allowed to do, I’ve changed my mind. The shift happened while reading an article announcing that Instagram was cracking down hard on spammers and fake accounts. Some users were livid, but Instagram believed the people who were truly upset were gaming the system.
As a result, Instagram included their community guidelines and this seeker of truth and connection was hooked:
“When you engage in self-promotional behavior of any kind on Instagram it makes people who have shared that moment with you feel sad inside. This guideline includes repetitive comments, as well as service manipulation in order to self-promote, and extends to commercial spam comments, such as discount codes or URLs to websites. We ask that you keep your interactions on Instagram meaningful and genuine."
If you’re hooked too, connect with me here: http://instagram.com/colettecarlson