Do you know what makes your customers tick? Asks motivational speaker Kelly Swanson.

motivational speakersTo some of us they are customers. To some they are patients. To motivational speakers, they are our audience. And to some they are the people in our neighborhoods – in our neighborhoods – in our neighborhoods, oh – these are the people in our neighborhoods – they're the people that we meet each day. (Sorry, little Sesame Street flashback.) Most of us are trying to impact others – trying to serve others. And therefore it is important that we gain insight into how these people tick.

That's why I love Facebook. It shows me how people tick. I see what makes them mad, and what makes them happy – what they share with others – what they react to, and what they don't. Yesterday was a great example. I put one little slightly humorous post about my 8-year-old son. Here's what I put: My 8-year-old just told me I should read Parenting Magazine – so I could learn how to be a better parent. I told him I'm pretty sure this is as good as I am going to get. 

To date, 51 people have liked that post (in less than 24 hours) – more than anything else I have ever posted – which has me scratching my head and wondering why. Why this post? Was it the time that I posted it? Was it because most of my social media audience has kids? Was it because it was funny? While I think that all of that, and more, played a role – I take away from this one major lesson about my audience – they love the funny little things my kid does.

Note to self: When selling, serving customers, giving speeches, or any interaction with people that I want to connect with – share funny stories about the little things my kid says. It will allow them to connect with me on an emotional level – to get to know me – and this opens the door for future business, because people buy from people they like and know.

Thanks to Facebook, I now know a little bit more about my audience. No, this isn't an exact science. But it gets me closer to understanding my customer than I was before. So to all of you out there using Facebook for business – don't miss it for the golden opportunity that it is – to see how your customers tick. You've been invited into their lives. What a golden privilege.



Motivational Speaker Kelly Swanson - called one of North Carolina's funniest women by Our State Magazine. Kelly lifts the spirits of audiences from coast-to-coast using humor, storytelling, and lives of the characters from Prides Hollow - Kelly's make believe small town. This unique approach to motivational speaking allows Kelly to break through communications barriers and connect directly to the audience's imagination.
Her powerful stories and wacky wit will make you laugh, remind you that you matter, show you how to see beyond your obstacles, and teach you how to stand up and stick out in a crowded market.
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Motivational speaker Kelly Swanson's website

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  1. Great post Kelly!  And, isn't Facebook funny?  I read a post about a 'horrible customer service' story and the person who posted it must have been so surprised by the reaction of her 'friends'. The first few responses were about how unreasonable HER reaction was! Yes, Facebook is our new way of connecting with people – even in ways we didn't intend!!

  2. So true. You never know what someone will respond to, but the most personal posts are still the ones that seem to get the most response. Which is exactly that emotional connection you refer to, Kelly. I always love hearing Will's point of view. Makes me wish I took better notes when my own two were young. "Whatever…" isn't that fun of a post!

  3. I'm with you 100%, Kelly.  As a motivational speaker, it is really, really REALLY important to me to know what my audience members are thinking, how they feel about life and what is important to THEM.  Facebook allows me a little window into those things.  And YES! You can talk about cute things Will says – and I'll talk about the funny stuff that Weather Muffin John Scalzi does and THOSE posts will always have people responding positively.  I think it's because on some level, they can relate! 

  4. So true ladies. And, yes, Linda, I think your posts about your husband are VERY appealing on facebook because we can all relate to the silly/cute things our spouse does. And we get to know you better. And we buy from people we like and know. You could do a whole book just on Scalzi stories – the quirky side of matrimony – and each page would feature a new invention or Scalzi-ism, or adventure. What fun!  And you are one of those motivational speakers who truly lives to serve. 

  5. Just another example of what makes you such an amazing motivational speaker, Kelly!  Your radar is always tuned to your connection with the audience.  Thank you for your selfless sharing and keeping me tuned in!

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