To some of us they are customers. To some they are patients. To motivational speakers, they are our audience. And to some they are the people in our neighborhoods – in our neighborhoods – in our neighborhoods, oh – these are the people in our neighborhoods – they're the people that we meet each day. (Sorry, little Sesame Street flashback.) Most of us are trying to impact others – trying to serve others. And therefore it is important that we gain insight into how these people tick.
That's why I love Facebook. It shows me how people tick. I see what makes them mad, and what makes them happy – what they share with others – what they react to, and what they don't. Yesterday was a great example. I put one little slightly humorous post about my 8-year-old son. Here's what I put: My 8-year-old just told me I should read Parenting Magazine – so I could learn how to be a better parent. I told him I'm pretty sure this is as good as I am going to get.
To date, 51 people have liked that post (in less than 24 hours) – more than anything else I have ever posted – which has me scratching my head and wondering why. Why this post? Was it the time that I posted it? Was it because most of my social media audience has kids? Was it because it was funny? While I think that all of that, and more, played a role – I take away from this one major lesson about my audience – they love the funny little things my kid does.
Note to self: When selling, serving customers, giving speeches, or any interaction with people that I want to connect with – share funny stories about the little things my kid says. It will allow them to connect with me on an emotional level – to get to know me – and this opens the door for future business, because people buy from people they like and know.
Thanks to Facebook, I now know a little bit more about my audience. No, this isn't an exact science. But it gets me closer to understanding my customer than I was before. So to all of you out there using Facebook for business – don't miss it for the golden opportunity that it is – to see how your customers tick. You've been invited into their lives. What a golden privilege.