Not surprisingly, we got lost. That can happen when driving in unfamiliar territory and gabbing nonstop with your sister. We were recounting the fun we just had visiting her son (my nephew) in historic St. Augustine, when we realized we had missed a critical turnoff.
Fortunately our 22 year old tour guide was a phone call away. We put him on speaker phone:
Us – “We’re on the main drag at such and such cross street”
Him – “Um, what’s around you?”
Us – “Sherman Williams Paint…Fifth Third Bank…Jiffy Lube”
Him – “Uh, what else?”
We slowly started driving back the way we had come.
Us – “Dunkin’ Donuts”
Him – “Oh, OK! You’ll see a Burger King on your Right, a Chick-Fil-A across the street, keep going past Pizza Hut and you’ll take a Left at Checker’s”
As my brilliant motivational speaker friend, Linda Larsen, says, in order to communicate effectively so that they will listen, you have to speak in a language that they understand.
A male college student on a budget isn’t going to know where to get high end paint for his dorm room! He isn’t going to give a thought to spending his money on an oil change (that’s for him and his dad to do on spring break). No, he’s going to know all of the cheap fast food joints from one end of town to the other!
As we successfully were guided on our merry way back home I knew I had to share this important piece of information: Know your audience and learn to speak their language for clearer communication!
From your motivational speaker who’s suddenly craving French fries