You have heard or read it somewhere by now… Be real. Let your True Self show. And the ubiquitous, Be Authentic!
This is the marketing cry around every corner – the message is, if you are too packaged and polished you will not engage the client and will fail to be successful. I actually LOVE the truth behind this trend, what bothers me is how it has been twisted, like many other trends, to accommodate the masses.
Recently, I watched a slick and slim professional preach about how it is crucial to success that you connect with your client. She then gave a point-by-point method of how to appear authentic to your clients, complete with how you should stand, how you should sound and how to hold your head!
I’m sorry, but to me that is the exact opposite of authentic – It is Faux-thentic!
Don’t worry about how you stand, or how you hold your head, or what you weigh, or what you wear, or even the precise words you use. Authenticity is not an outfit or a tone or a light touch on the arm.
LISTEN to the person talking. Then listen to your own heart. Finally listen to your instinct. Now speak from there. That is what authenticity looks like!