While I may be a motivational speaker, I’m also a former National Sales Trainer. I can’t help but notice when an individual, company or organization delivers a powerful, emotional story that makes you want to take action. Stories are sticky, memorable, and a great way to drive behavior. And when they also tug at your heart or create a little pain, lookout!
I recently experienced a great example in the form of an email from my daughter’s college titled, “Students Notice!”
The copy read: While delivering Care Packages to the halls for students, I asked one resident hall staffer, “Do students really get excited about Care Packages?”
“Definitely,” she said, “but the worst part is telling a student they didn’t get a package. They’re so sad!” They may just seem like boxes of snacks, but to students, getting a note from home and a Care Package is a big deal. Unfortunately, it’s even a bigger deal when they don’t get one. Nobody likes to feel left out. They really do notice.”
Ouch! I couldn’t help but visualize my child standing around as she watches everyone else ripping into goody-filled packages. That’s the power of this story. That and the guilt they threw in as a bonus! Of course the email provided an easy fix solution: buy three Care Packages to be delivered throughout the year along with a personal note from you (Halloween, Valentine’s Day and Birthdays). Problem solved.
What powerful emotional story will you tell you today that will persuade your listener to take action?